The System

How It Works

A complete lead-to-booking system built specifically for home service businesses. Four simple stages, fully automated, running in the background while you focus on jobs.

Step 01 — Website, Forms & Calls

Capture Leads

Every inbound lead hits a single system — your custom website's contact forms, incoming phone calls, and even web chat all funnel directly into your GHL CRM. Nothing slips through the cracks.

  • Conversion-optimized website built for your trade
  • All forms connected directly to your CRM pipeline
  • Incoming calls tracked and logged automatically
  • Click-to-call buttons and mobile-first design
Step 02 — Text Follow-Up & Missed Call Text-Back

Instant Response

The moment a lead comes in — form submit, missed call, or web inquiry — your system sends a response automatically within seconds. No manual work. No delayed callbacks. Just immediate, professional follow-up.

  • Auto-text fires within seconds of form submission
  • Missed call text-back so you never lose a caller
  • AI voice agent answers calls and collects information
  • Multi-step text and email nurture sequences pre-built
Step 03 — Calendar & Pipeline Inside CRM

Booking System

Qualified leads move straight into your booking calendar. All appointments, estimates, and job statuses are tracked in a custom GHL pipeline — so you always know where every prospect stands.

  • Online booking calendar connected to your schedule
  • Automated appointment reminders reduce no-shows
  • Custom pipeline stages built for your workflow
  • Every lead tagged, prioritized, and moved automatically
Step 04 — Old Leads, Review Requests & Referrals

Follow-Up & Reactivation

The system doesn't stop at booking. After a job completes, it automatically sends review requests, reactivation messages to cold leads, and referral asks — turning one-time clients into repeat business.

  • Automated Google review requests after job completion
  • Reactivation campaigns for leads that went cold
  • Referral request sequences for happy customers
  • Reputation monitoring and alert notifications

One System. Every Step Automated.

You don't need four different tools. PJ WebSystems sets up one unified platform — your website, CRM, automations, calendar, and review system all working together from day one.

Response in seconds, not hours

All leads in one dashboard

Reviews collected automatically

Bookings without back-and-forth

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